ATLANTA SOCIAL SEASON MAGAZINE
is a publication that was started by Gloria Lane, a former news
anchor at WSB-TV. It serves as a clearinghouse for more than 200
organizations, who coordinate the scheduling of major corporate
events and charitable functions through the magazine. Because Season
is a quarterly, each issue is heavily used for a three-month time
Atlanta Social Season circulates
around the Southeast and beyond, enjoying heavy exposure in the
metro Atlanta market where it's available through numerous retail
venues as well as on the newsstands. The city's spending power is
enormous, with an estimated 55% of all retail sales and services
coming from Atlanta residents and 45% from visitors living 200 miles
or more outside the metro area. Atlanta Social Season is also distributed
at Atlanta's plethora of mega malls, frequented by 51 million shoppers
annually. It is additionally used by major real estate companies
and agents to promote their listings and direct newcomers to some
of the city's best resources.
With half of the country's population
residing in 14 Southern states – concentrated predominantly
in Georgia, Florida and Texas – Atlanta Social Season Magazine
is a strong selling tool for advertisers, both locally and nationally.
In fact, 90% of advertisers sign up for all four issues, year after
ATLANTA SOCIAL SEASON
MAGAZINE reaches more than two million readers per quarter
through subscriptions, newsstand sales and distribution in the
guest rooms of leading hotels in Atlanta and throughout the Southeast,
as well as at major resorts and on corporate jets. Atlanta Social
Season is also heavily circulated by real estate companies in their
75% are ages 29-49
Average Income is $175,000
75% own their own homes
80% female readership
Readership: 2 million.
Season Magazine is published four times per year.
PREFERRED POSITIONS are offered when available. Publisher
will attempt to follow advertisers position requests.
FREQUENCY DISCOUNTS will be determined by the number of insertions
used within a 24-month period. Unfulfilled contracts or contracts
cancelled prior to completion will be short-rated.
MULTIPLE PAGE DISCOUNTS are available; please consult your sales
representative or the publisher.
RETENTION OF MATERIALS: Advertising material
will be returned upon request, within 60 days of publishing. Material
will be retained one full year following its use. After one year,
publisher is no longer responsible for this material.
INSERTS: Atlanta Social Season Magazine can run pre-printed
materials that meet required specs or can produce insert materials
for client as quoted cost for insertion delivered as requested.
PRINTING: Text and covers are web offset. Atlanta Social Season
Magazine is a direct-to-plate publication. It is perfect-bound.
PAYMENTS ARE DUE PRIOR TO PRINTING
4-COLOR PROCESS: All four-color material must be accompanied
by one finished proof. Publisher will pull a proof when one is not
supplied, subject to charge. Some press gain should be expected.
STANDARD PAGE SIZE: Three columns
• Trim size 8.25 x 10.875
Keep live matter 1/2 from trim
edges, top, bottom and sides
For full-page bleed spread ads:
- Add 1/8
trim top, bottom and sides
- Keep live matter
1/2 in from trim and gutter edge
(I) Standard Page Size - Three Columns.
Double Truck 16.5 x 10.875 deep (1.25
*Full Page 8.25 wide x 10.875 deep
*Full Page with 1/8 bleed 8.5 wide
x 11.125 deep
2/3 Page (vertical) 4.75 wide x 9.75
1/2 Page (horizontal) 7.25 wide x 4.75
1/2 Page (vertical) 3.5 wide x 9.75
1/3 Page (vertical) 2.25 wide x 9.75
1/3 Page (square) 4.75 wide x 4.75
1/4 Page (vertical) 3.5 wide x 4.75
1/6 Page (1/2 vertical) 2.25 wide x 4.75
1/6 Page (horizontal) 4.75 wide x 2.25
* Keep live matter at least 1/2 from trim
edges, top, bottom and sides
* Legibility of reverse type below 6 points cannot
Digital Proofs: Supply hard copy proofs that match digital ad.
Dye sublimation, Inkjet, Color lasers should conform to SWOP standards.
• If a standard SWOP proof for the ad is not supplied, Season
will not be responsible for color matching. Ads that are
sent FTP or emailed need to have a hard copy mailed to Atlanta Social
Media: MAC/PC formatted; Zip, Jazz, CD-ROM
Media Labeling Requirements: Phone number, return address, list
of contents, advertiser, contact person.
Data formats: Layout application files: QuarkXPress 6.5, 5.0,
4.0. All other applications please call for specific technical information.
Digital Imaging Format Requirements: Images/Scans: Tiff, EPS,
PSD, and PDF. Logos/Artwork: Tiff, EPS or PSD.
Fonts: Postscript and opentype.
Digital Page File Instructions: Build pages to trim size. Add
1/8 trim for full page bleeds. Use postscript or opentype
fonts; do not apply style attributes to basic fonts. Include all
fonts, images/scans, logo/artwork. Do not nest EPS files in other
EPS files. Include fonts used in EPS files. Pantone colors should
be in CMYK mode. Images and scans must be in CMYK mode with a resolution
of 300 dpi at 3" x 5."
For more information and
Gloria Lane at 770/998-1118 or
3411 Kingsbere Trace, Marietta, GA 30062
(770) 998-1118 FAX (678)302-8759