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| ABOUT ATLANTA SOCIAL SEASON
ABOUT THE EDITOR GLORIA LANE: A Publisher with Purpose and Pride
Active in the community, Lane is a member of the Marietta Rotary Club, served as a founding member of the Outstanding Young People of Atlanta, a member of Leadership Georgia and the first female president of the Atlanta Press Club. She also got involved with a little thing called the Beastly Feast in its first year. Planning this fundraiser for Zoo Atlanta was an eye-opening experience, Lane said. "We had to beg a barbecue establishment to donate food and arrange to borrow a dance floor and get a band!" With no expense budget, Lane and the other volunteer committee members staged the event with success - and even made some money. Today, the Beastly Feast raises more than $1 million in one night. Gloria went on to chair other successful events, such as the Humane Society's Pedigreed Affair at the illustrious Piedmont Driving Club and a day-long seminar for AT&T, introducing new products to Atlanta women. Lane left television to be a stay-at-home mom and, eventually, a magazine publisher. Over the years, she'd grown weary of the negativity embraced by TV news with its mantra, "If it bleeds, it leads." She wanted to report on the positive. In 1981, against the advice of friends and colleagues, she launched Season Magazine to spotlight charitable events, dedicated volunteers and upbeat happenings in Atlanta. The response was so tremendous the magazine went from an annual to a quarterly. Now she has begun Atlanta Social Season, a newly redesigned publication getting back to the heart of Atlantans. "In nearly 25 years, we have never published a negative word," Lane says, "and we never will!" While the magazine continues to cover Atlanta's social scene, the editorial content includes include profiles, local interviews with Atlanta's top philanthropists, fashion, travel, health & beauty, art, dining and home & design. "We are still keeping with the original mission to showcase Atlantans doing great things for our wonderful city," Lane says.
ATLANTA SOCIAL SEASON MAGAZINE, 3411
Kingsbere Trace, Marietta, GA 30062
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Atlanta
Social Season Magazine is a full-color quarterly packed
with fantastic features and captivating photography that take readers
one-on-one with such superstars as Angelina Jolie, Catherine Zeta-Jones
and Jessica Simpson, as well as hometown heroes like consumer advocate
Clark Howard. Celebrating its premier edition, this Atlanta-based
magazine provides colorful coverage of prominent people and places,
cultural and social happenings, chic shops and hot spots. Both entertaining
and informative, Atlanta Social Season Magazine offers
a unique mix of content, from Buckhead’s black-tie bashes in
the social pages to the Caribbean’s best beaches in the travel
spread. Additional departments include fashion, health & beauty,
home & design, dining, weddings and art. And Atlanta Social
Season Magazine’s comprehensive calendar of events
keeps the jet-set hopping – winter, spring, summer and fall.
Anchor-turned-publisher
Gloria Lane produces Atlanta Social Season Magazine
with amazing aplomb, holding down the dual roles of editor and publisher.